Attending a conference in Nashville, Sarah Grace heard a talk by Klaus Krogh. a typographic designer and owner of 2K Denmark.

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Klaus talked about how reading wasn't originally a natural activity and how our brains worked when we read. As a dyslexic, Sarah resonated with many things Klaus said.

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After that meeting, the two started talking and they immediately recognised the potential for a bigger and better dyslexic typeface and so began the journey to the Grace typeface.